The theme of 2019’s campaign, “Rare is Lovable” will kick off with a viral video of the same name with the hashtag #RareisLovable2019. With the video, members of RDSS hope to destigmatize the public’s perception towards rare disorders and for it to serve as a talking point to encourage dialogue between members of the public and RDSS families.
As part of these efforts, iROO has launched a special limited-edition leopard print tote bag inspired by the rare Snow Leopard from their leopard print collection. Love the big, roomy tote! I usually do not carry any bags with prints but I think this monochrome design made it classic and easy to match with outfits! And there is also a mini tote bag available too!
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| Photo by: Vera |
It can even fit a laptop and have excess room for other daily neccesities when I have my Me-time to go for a workout every Friday! This is only a flatlay photo, it can put it more stuff than what you see here!
How can we women have enough of bags, especially one that supports a cause! The tote bag is retailing at $38.80 and it makes a great gift for yourself, girlfriends and you can get it also for your mum, this coming Mother's Day! Grab it before it is gone!
This tote bag will be made available at all iROO boutiques island wide (Great World City, VivoCity, Takashimaya S.C Ngee Ann City, Raffles City Shopping Centre & Jewel Changi Airport). All net proceeds will go towards RDSS to raise funds for their beneficiaries.
#RareisLovable2019 #iROORDSS #RDSS #iROOofficial
If you have missed the first campaign in 2018, read more about it at the link below:
iROO x RDSS KnowMe2018
Other iROO's related posts:
iROO's 7th Anniversary
iROO [Review]
For more updates on iROO, do visit their social media website:
iROO
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